SEO stands for Search Engine Optimization, which essentially designs your website content to rank higher on the Google search results page. SEO experts and digital marketing companies know all of the tips and tricks to optimize websites fully to get them to appear earlier in the search results. Let’s look at this example of why SEO for general contractors is so important.

Think of it this way, how often do you scroll past the first page of Google results when you are looking for recommendations on anything? Most people stop at the first page of results, whether for general contractors, plumbers, or favorite recipes. So if your general contracting company needs to show up on the top page, then your company needs to be seen.

SEO for general contractors is essential for companies to gain traction, earn trust and receive more leads and clients. Just think of all of the business growth that could happen quickly just because people are seeing your website! 

Boost Visibility

Attract Leads

Increase Sales

Outrank Competition

Digital marketing companies such as King Marketing Partners have specialized teams who are able to optimize sites fully and offer elite SEO for general contractors. But what all does this entail?

White Glove Lead Generation

White Glove Lead Generation is a specialized process developed by King Marketing Partners. Using a unique blend of algorithms and SEO practices that Google loves, it rapidly drives websites up the ranks and identifies the brand's customer pool. Once a customer pool has been identified, King Marketing Partners goes to town, making companies visible with a great introduction. After introductions have been made, compelling interest is created, relationships cultivated, and trust is built. With this combination of techniques, White Glove Lead Generation allows KMP to fund high-quality leads and turn them into high-value customers. General contractors are amazed at how fast their sales grow by utilizing SEO for general contractors.

SEO Services

As we have already briefly discussed, Search Engine Optimization (SEO) is a set of digital marketing techniques designed to improve the appearance and positioning of web pages in organic search results. Organic search results mean no advertising is involved, and customers are brought to the page because of the use of specific keywords. King Marketing Partners is always up to date with the latest techniques and algorithms to ensure a general contractor’s site is ranking high and reaching the right audiences.

Premium SEO Services Will Include:

1. SEO Auditing
2. Website Analytics
3. E-Commerce SEO
4. Lead Generation SEO
5. Optimizing Local SEO
6. Link Building
7. SEO Content Writing
8. Blog Management

Content Creation optimized for SEO

A digital marketing agency provides top-notch content creation services. You can depend on them to provide organic content with carefully researched general contractor keywords that will drive traffic to your site. Their team can emulate the voice and tone of your available contracting company that you want to portray to your customers. The content will engage your customers and keep them reading instead of clicking on to the next business. Your general contractor website content is the customer's first impression of your business, so it is essential to choose wisely when searching for content creators to do your SEO for general contracting!

Four Important Stages In SEO

To fully understand what SEO for general contractors can do for your business, it is essential to know that there are four critical stages in SEO for general contractors.

Stage 1: Onboarding, Site Assessment, Strategy Development

During the initial SEO assessment, digital marketing agencies like King Marketing Partners will look at the company's goals and help create a strategy for how to optimize their site fully. This strategy will include a detailed analysis of the following:

●    Keywords to target

●    Estimated search volumes

●    Current rankings and traffic

●    Correct incorrect, missing, or duplicate citations

●    Recommended optimizations for the website

●    List of top competitor backlinks

●    Recommended content creation strategy

Stage 2: On-Page Optimization

Once the overall SEO content strategy has been created for the construction company, the next step is to optimize the site. During this phase, our SEO experts will comb through the website and see that it is fully optimized to start ranking on the search engines as fast as possible.

This can involve tweaking existing content on the website and adding entirely new, fully optimized content developed by the agency's content creation team.

In addition, you can usually expect monthly reports on key metrics to see how your SEO has been improving your rankings and affecting your incoming construction leads.

Stage 3: Content Marketing Strategy

If writing and content creation is not your forte, then there is a massive plus to hiring a digital marketing agency for SEO for your website.

Research has shown that companies who post regular content to their website monthly receive much higher organic traffic volume than those who don’t.

You may never have considered a blog for your site, but we highly recommend it. This allows the team to post regular SEO content that is optimized and keyword-rich to your site, which will continue driving it up the ranks in search engine results.

Remember, the whole point of SEO is to get your site seen by potential high-value customers. When partnering with an agency to take care of this content for you, you don’t have to worry about coming up with topics or proper grammar usage. This is professionally done for you, and you can enjoy the perks.

Please contact us for examples of our content marketing strategies and how we continue to rank companies in the construction business!

Stage 4: Link Building, Tracking, and Updates

The first three phases lay the strong foundation for the website to gain traction and authority on search engines.

Stage four is about keeping the momentum and continuing the optimization process. The longer new keyword-rich content is added, the more visible the site becomes.

During stage four of the SEO campaign, you will drastically see the return on your investment in SEO for General Contractors and truly appreciate its benefits.

It is typical for the shift in results to go from minor improvement to drastic improvement between 6 months and a year of SEO engagement.

Remember that this is an investment in your general contracting business, and the growth will astound you! 

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