SEO for HVAC Companies

If you are an owner of an HVAC company, you may be wondering why and how SEO would benefit your business. SEO drastically increases your company's online visibility, attracting more customers and allowing you to compete against more prominent brands. King Marketing Partners is a trusted provider of SEO for HVAC companies based out of Indianapolis, IN. We are here to answer all the hard-hitting questions regarding SEO for HVAC companies.



Just a few years ago, contractors could rely primarily on word of mouth and signage to get the name of their HVAC out into the world. These were great ways to gain traction, attract customers, and garner trust for the business. SEO does all of that, but online. A business’s online presence is huge for the company's success and provides the professional look customers are looking for.

If you’re not tech savvy, we suggest hiring a professional digital marketing agency to take over your SEO for the HVAC company. You can trust that it gets done right the first time, and you will see results within the year! What does a digital marketing strategy entail? We have compiled an Ultimate SEO Guide For HVAC Companies to explain everything! Let’s get started. 

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This guide is structured on what a digital marketing company such as King Marketing Partners will offer clients for HVAC SEO.

Website Audit

The first step to the SEO for HVAC companies is to perform a website audit (assuming there is a website for the company, if not, see what we have to offer for website building). A website audit entails the SEO expert combing through the website and finding any issues preventing customers from finding you. Next, they will take an analysis of your current rankings on search engine result pages and start developing a strategy going forward.

Finding The Right Keywords

In digital marketing terms, a keyword or phrase is a word or a group of words that an Internet user would type into a search bar or search engine to find what they are looking for. The SEO expert is always up to date on the latest practices of finding the perfect keywords that will generate the most searches. The goal of the focused keywords is to attract the interest of potential customers.

Researching The Competition

When everyone is going after the same pool of customers in a local business situation, it can be extremely beneficial to have a professional researching the competition. An SEO expert will be able to see how the competition ranks on search engine results pages, how they attract customers, and how to increase your company's customer volume. In addition, we understand that HVAC customers need to have many customers in their files to ensure they have work year-round.

On-Site and Off-Site SEO Strategies

There are many strategies involved in creating a highly SEO-optimized website. There are parts of the site that you will be able to see, such as the content and design, and there are also behind the scene strategies that you won’t be able to see.

Much like the structure of a house, when you look at a beautiful home from the curb, you will admire the siding, landscape, and door color. Likewise, you will take in the paint colors, wall decor, and furniture when you step into the house. But you aren’t faced with the floor joists, framework, and pipes. All of which are necessary for a sturdy, functional home. This is the same for websites. You will need to implement website updates, link-building strategies, conversion optimization, citations, backlinks, and more for a high-performance site!

Content Strategy

The content provided on your HVAC website is crucial to the performance of ranking on the search engine results pages. You want to ensure that your site's content is well-formed, professional, grammatically correct, has a nice flow, and is rich in keywords. If this sounds overwhelming and writing is not your strong suit, then hiring a digital marketing agency is precisely what you need. Agencies like this have professional content writers who know how to create content that will grab the customers' interest and get the content in front of the customers. By cleverly placing keywords throughout text, it is more likely to appear in front of a potential client when they go to search for something.

Keeping content updated and added to the site is also a valuable tool. Search engines constantly crawl through content and love fresh, organic text that they haven’t seen before. When you are consistently posting new content to your site, you gain and maintain momentum and build trust in the online world. It also helps to have a lot of available content for your business. When customers visit your site and see how knowledgeable you are about the trade, they are more likely to give you a call!

6-Month Plan

When considering hiring a professional digital marketing agency for SEO for HVAC, it is essential to note that climbing the ranks of search engine results takes time. It is never instantaneous and usually takes two months at the very least and up to a year before you start seeing results. Just because you don’t see results a week after hiring an agency does not mean you made a bad investment. Companies must understand it is an investment that takes a little bit of time to start seeing significant results. But, just about every company that does make this investment starts making a return on their investment within a year. It depends on the HVAC company's diligence in maintaining momentum, trusting the SEO expert, and the local competition.

Tracking Results

You can expect to see monthly analytical updates regarding your SEO for the HVAC company provided by your digital marketing agency. There will be graphs, charts, and detailed explanations so you can clearly see what is happening and how it affects your HVAC business. It can be exhilarating to watch the numbers increase and start experiencing more customer contacts as your business grows. All because you decided to invest in your company for SEO for HVAC! 

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